Meeting Archive
Past SDPCA Meetings


8:30AM to 12PM

Holiday Party, Potluck & Program

December 9 kicks off with a Potluck, followed by installing the 2020 Board.

We “look back” reflecting on 2019 ... then “look forward” to 2020 and its possibilities.

Plan to join in on the fun for this social and unique session!


Please bring a brunch or holiday dessert item to share.

Coffee, tea and water will be provided by the Meeting Sponsors. 

Remember to bring your refillable water bottle!


What would you like to be acknowledged for?  What can we celebrate WITH you?!

  Did you...

  • Finish a coaching program?
  • Launch your business?
  • Land an amazing client?
  • Host a successful event?
  • Earn an award?


Before the end of this year, let’s begin the process of setting intentions for an extraordinary 2020!  Our program session features activities to inspire and activate our personal lives and business intentions.


If you would like to participate in the fun, please bring a wrapped $10 gift (or if you are really “in the spirit” an unwrapped gift of higher value.) Everyone bringing a gift will receive a numbered ticket, and you get to choose a gift from the table!

Annual Business Meeting, Elections & Member Spotlights

November 11th 2019 Meeting Program

The Magic of Membership Sites

WORKSHOP - Monday, November 11, 2019
12:30-2:30 pm

Is your website just kinda "sitting there?"

but, oh by the way, also consuming your time, energy and money?

Membership sites can provide a bit of MAGIC for your business website!
Transform your website into a
cash generating machine 
that continuously drives your business through membership sites. 

Join Dr. Tom Teague, to learn how you can transform your own website into a cash driver for your business. Tom is President of Choice Digital Strategies, and is our SDPCA VP Communications. 

From a technology viewpoint, it's easier than you think.

But you still need to drive the way that technology is used in a way that most effectively communicates your message and creates the impact you want.

In this interactive, engaging workshop you will learn:

  • How to create and deliver your products and services online
  • Why just having a public website isn't enough
  • How to build trust with prospective clients by using online products
  • How to structure online content
  • How to easily create, produce, and deliver online content

Absolutely Unforgettable: How to Create a Heart-Centered Brand that Stands Out in a Noisy World

October 14,2019

There are approximately 17,500* coaches in the United States alone. In order to build a highly-profitable business in such a fierce marketplace, it’s critical for you to articulate powerful differentiators, take risks and strategically share absolutely unforgettable stories.

In this insightful presentation, you will learn:

  • how to identify what makes you different from, and better than, your competitors.
  • why the most successful coaches in the industry all take risks.
  • how to give your small business a big voice through storytelling.
  • what the world’s most memorable brands do differently than everyone else.
  • how to avoid the biggest marketing mistake most coaches make.
  • and much more!

An attendee will be selected for a live differentiating exercise and leave with a Unique Branded Secret™.

 You will leave knowing how to create your own Unique Branded Secret™ which serves you as a key differentiator in a very crowded marketplace.

Stephanie Nivinskus is the CEO of SizzleForce Marketing, a strategic copywriting agency. Since 1995, she has been develop brand-building campaigns that have been used by Fortune 500 companies including Starbucks, Quicksilver and The National Football League, along with hundreds of small, privately-owned companies. Stephanie also is the creator of SizzleForce Marketing Academy, a digital training platform for small business owners who want to learn how to master their own marketing. She has written for Forbes and Entrepreneur magazines and is the author of the International #1 Bestseller, Absolutely Unforgettable: The Entrepreneur’s Guide To Creating A Heart-Centered Brand And Standing Out In A Noisy World.


Monday, October 14, from 12:30-2:30pm.

Please stay after the meeting for this facilitated open dialogue with the Board.
More details will follow in a Members email.


LinkedIn: Converting Your Connections to Cash & Relationships to Revenue

Monday, September 9, 2019 • 8:30am-12 Noon

Did you know...

  •  LinkedIn is 277% more effective at converting business than Twitter or Facebook?
  •  People are 2x more confident in the information found on LinkedIn than any other social media site 
  • If you have a LinkedIn profile, there is a 70% or better chance that it will show up on the first page of Google when your name is searched?

In this interactive talk, you will learn how to convert your LinkedIn profile into a marketing tool that converts your connections to cash and relationships to revenue.

You will learn how to:

  • Get more profile views because people find will you in their searches
  • Get more connection requests and have your connection requests accepted
  • Show up on LinkedIn as the “go to authority” in your field
  • Read a profile so you know how to approach any new connection in a way you will be heard and understood
  • Present and prospect on LinkedIn without being “salesy”
  • The 3 things you need to to do on LinkedIn every day to stay top of mind with prospects and clients

Benefits from attending this session:

Discover how to present, prospect and profit using the world’s largest business networking platform – LinkedIn. Attend this interactive session and leave with actionable steps you can immediately implement to attract your ideal client using LinkedIn and convert them from connection to client. If you are not LinkedIn, you might be left out.

Rhonda Sher LinkedIn Expert – Speaker & Strategist

Rhonda is a successful entrepreneur who has climbed to the top of several businesses with dedication and hard work ethics. As a keynote speaker, LinkedIn trainer, bestselling author and business networking strategist, she has helped thousands of people increase their bottom line and create a steady stream of new business and referrals.

She has dedicated her life and career to creating prosperity by helping others achieve their goals by leveraging the power of relationship and referral marketing – both online and offline. Rhonda’s experience working in the corporate world and as an entrepreneur have made her an indispensable mentor and consultant to coaches, speakers and business owners. Rhonda is a master at teaching how to convert connections to cash and relationships to revenue using LinkedIn and how to utilize LinkedIn to book a steady stream of appointments with their ideal clients and referral partners



Alexandria Tomayko, CEO & Founder of A Conscious Coach Conference 

 Monday August 12, 2019

Effective Lead & Revenue Generating Events

Did you now that in live events there is closer to a 30% conversion rate for sales?

Learn how to create attractive events that will generate leads and revenue for your business.

Understand the difference between different types of events and the key qualifiers of each.

Build your own workshop with the guidance and help of an experienced coordinator.

Learn from a seasoned event planner tips to plan a great event that won’t break the bank.

Outcome and Benefits 

  •  Learn the difference between events that benefit your business and personal events
  •  Walk away with your own workshop planned and ready to implement)
  • Identify key marketing mistakes and how to avoid them
  •  Learn to generate revenue and leads from your events
  •  Create amazing experiences on a small budget

Alexandria Tomayko

Having grown up in a home where events were always over the top and amazingly executed, I was able to appreciate the importance of holding space for people to connect and feel the joy and amazing memories that come along with it. This led me to continue this tradition of hosting and creating amazing experiences. I didn’t fantasize about planning weddings or events and pursue it with a fiery passion, it was very subtle the way it came to be. After years in the field and dabbling in all parts of Events and learning all the tricks I could, Nomadic Planning, and then A Conscious Coach Conference was born. Allowing me to give back to the community with my gifts of planning and execution.

Both companies are different but in essence are about providing memorable experiences and growth for those that attend.

 Linked In:

A Conscious Coach Conference:

Speak Like A Pro: How to Design & Deliver Using Slides That Make You Look Great and Get Results!

Monday August 12, 2019, 12:30 to 2:30

Need your presentation slides to be more effective?

Increase connection, and retention of your information?

Discover simple graphic design tips for PowerPoint™ slides that both boost your credibility AND rapport with your audience!

In this interactive session, learn:

  • What elements get placed where and why
  • Where to place logos and copyright notices
  • Which fonts, colors and type sizes to use
  • The best places to stand, and why, when you deliver points during your presentation

Bring to the session:

  • Your laptop (fully-charged) with at least ONE SLIDE DECK you’d like to work on
  • Your charging cord

Submit your slides (.ppt or .pptx) by 8/10 to receive feedback during the seminar.

Email to: [email protected]
Subject Line: SDPCA August 12 Slide Design Workshop


Sheryl Roush

Sheryl Roush, CEO of Sparkle Presentations, Inc., brings over 40 years of graphic design, plus 30 years as a professional speaker and an internationally top-rated trainer to this skill-building session. She has owned five graphic studios, written five books on marketing communication, and numerous workbooks and products on speaking. She was the youngest female to earn the elite Accredited Speaker designation globally, judged in six categories by Toastmasters. Since 1996 she has been a Professional Member of the National Speakers Association and was selected as Member of the Year in both SoCal Chapters; and earned the LA’s Golden Microphone Award. Her clients include Intuit’s TurboTax executive sales team, Deepak Chopra’s lecture team, Southwest Airlines, and the creator of Pictionary. She created the Speakers Bureau for the US Olympic Training Center, training 30 Olympians to tell their medal-winning stories. With 3,500 presentations given in 12 countries, she coaches others around the globe to Speak And Market Like A Pro.

Sheryl is also our SDPCA President, serving our #SanDiegoCoaches membership.

Visit: • •

Reflective Intelligence: How to Use Your Presence to Create Powerful Coaching Moments

July 8, 2019

Even before you practice Emotional Intelligence, you need to develop your reflective capacity to notice what passes into your thoughts and feelings in a non-critical way. Reflective Intelligence increases your ability to foster non-reactive empathy and use your presence to catalyze change. 

Reflective Intelligence is especially useful when you don’t address an issue out of fear or you feel the urge to jump in and fix people. These impulses might arise from empathy, or you could be judging the person’s own capacity to think through their issues. 

Strengthening your Reflective Intelligence will help you accept, appreciate, and encourage expression in others so they can freely explore their blocks and blind spots. Your clients will not only feel more trust and intimacy with you, they can more readily see a possible path forward. You can then use reflective techniques with your questions to help your clients recognize their own fears, judgments, and assumptions. 

After exploring common fears and reactions that hinder success in coaching, this session will teach you how to use Reflective Intelligence to notice and release your urges and judgments. Once you “return to presence,” you can then use the three elements of Communication Kinesthetics – Intention, Emotions, and Regard – to help facilitate the client achieving a new awareness. We will end with ways to integrate reflection into the coaching competencies to create more breakthrough moments.

Outcomes and Benefits:

  • Identify common coaching fears and judgments, then learn how to “catch and release” these emotions before they impact your coaching.
  • Practice a four-step process for shifting your emotions so your clients feel psychologically safe.
  • Integrate the three elements that enhance your communication kinesthetics to better use your presence to create powerful moments in coaching.

Marcia Reynolds, PsyD, MCC helps coaches and leaders make every conversation a difference-making experience. She has provided executive coaching, leadership training, and keynote speaking in 41 countries. Dr. Reynolds is the Training Director for the Healthcare Coaching Institute at Virginia Tech. She was a founding member and 5th global president of the International Coach Federation. She also teaches for coaching schools in China and Russia. She is recognized by Global Gurus as the #5 coach in the world. Excerpts from Marcia’s books Outsmart Your Brain; The Discomfort Zone: How Leaders Turn Difficult Conversations into Breakthroughs; and Wander Woman: How High-Achieving Women Find Contentment and Direction, have appeared in many places including Fast Company, Psychology Today, and The Wall Street Journal. Marcia’s doctoral degree is in organizational psychology and she has two master’s degrees in education and communications.

For more information about Marcia visit:

You Are Enough:
5 Steps to Move From Struggle To Strength

Monday, June 10, 2019

Have you ever felt stuck in your negative mind....
felt that your thoughts and feelings had such a tight grip on you that you felt you could not escape?
Do you feel like something is missing in your life?
Do your struggle with keeping a healthy life due to the demands of life?
Have you ever felt like you’re not ENOUGH?

We all have challenges - whether it be with our health, career, relationships, etc., but it is how we deal with these challenges that allows us to either stay stuck or begin creating the life we truly desire!

What you’ll learn from this presentation:

  • The simple 5-step system people need who don’t know where to start when it comes to achieving a healthy lifestyle or what to do next
  • Identify mindset blocks that can prohibit you from achieving the life you truly want
  • Identify healthy habits including morning rituals, time management and self-care tools to get you believing YOU ARE ENOUGH!

Outcome and Benefits:
Knowledge: You will learn how to overcome sabotaging patterns and clear mental blocks so that you can create positive strategies and healthier habits for your Mind. Body. Soul.

Tools for Self-Development: Identify self-limiting beliefs, grounding skills, creating healthy habits including morning rituals, time management and self-care tools.

Confidence: Walk out with confidence and clarity you need to BOLDLY take the next big step in your life.

Megan R. Fenyoe

Megan R. Fenyoe is a Veteran, Licensed Clinical Social Worker (LCSW), Speaker and Trainer, Host of The Blonde Bombshell Podcast and founder of the I Am Enough Movement. Megan is an Amazon Best Selling Author who recently published her book You Are Enough: 5 Steps To Move From Struggle To Strength. Megan will transform your negative self-talk into positive self-empowerment, taking you through her proven 5-step program. She has gone through many struggles throughout her life, most recently being involved in a narcissistic abusive marriage. For many years she was living a life without meaning and purpose. Today she shares her story in hopes to support and encourage others to believe they are more than ENOUGH!

For more information, visit

How to Make Your LinkedIn Profile Exceptional!

Post-meeting Workshop
Monday, June 10, 2019
12:30 - 2:30 pm

Bring-your-laptop, this is a hands-on workshop

LinkedIn is an untapped resource for business owners and entrepreneurs, of which professional coaches and consultants are included.

When business owners and entrepreneurs have an “exceptional” LinkedIn profiles and understand how to effectively use LinkedIn’s functionality, their ability to increase their visibility, grow their network, and create collaborative and business opportunities, will grow exponentially.

Outcomes/Benefits include:

Attendees will:

  1. learn how to evaluate the effectiveness of their profile (or even their client’s profile) using the LinkedIn Self-Assessment;
  2. be introduced to the four key components of real estate on the LinkedIn profile that are essential to having an exceptional LinkedIn profile;
  3. learn how to discover and connect with their Ideal Clients (attendees will send custom Invitations to Connect); and
  4. be encouraged to update their Profile URL and LinkedIn Headline.

BRING YOUR CHARGED LAPTOP, charging cable and a power strip. This is HANDS-ON!
Attendees should bring their computers to make updates to their LinkedIn Profiles. Each attendee will receive a copy of
Howard’s LinkedIn Self-Assessment to use during the session to evaluate the effectiveness of their LinkedIn profile.

Howard Fox, MA, ICF-ACC, is Business Consultant & Coach. He works with business
owners and teams to improve their leadership effectiveness. Howard is a former Adjunct Faculty at the Adler School of Professional Psychology where he taught Executive Coaching and Leadership. He is a career coach and workshop facilitator at the Career Transition Center of Chicago, where he delivers career coaching and LinkedIn workshops. Howard holds an MA in Organization Leadership and received his coach training from Fielding Graduate University. He received his undergraduate degree in Psychology and a graduate degree in Public Administration from Wayne State University. Howard authored the book, Your Path to Business Success: World-Class Entrepreneurs Share Business Secrets for Leadership Success. He also produces and co-hosts the SuccessInsight and ITJournal Podcasts. Howard is passionate about living life to the fullest, and incorporating food, travel, and photography into his daily routine whenever possible. For more information about Howard, see his SDPCA CoachFinder Profile

Demystifying Personality Assessments

Does your head spin from the hundreds of personality assessments available on the market? Which one is the best for your clients?
May 13,2019

As a self-proclaimed personality science junkie, Barbara Gunning loves to dissect personality models to discover their core elements and to determine the validity of the assessment. This session will demystify the most popular assessments and provide you a framework for quickly answering the question of whether the assessment will add insight and value to your clients.

You will also have some fun applying the personality wisdom to expand your own awareness of innate differences in people by doing exercises. We will explore the most common and time-tested traits. Barbara will then share the odels/assessments she uses in her practice and why they are invaluable tools as a jumpstart to understanding core differences in people.

Outcomes/Benefits include:

  • Learn how to quickly dissect a personality framework/assessment to determine whether it will provide
    insight and value to your clients by answering 5 simple questions
  • Discover the personality traits/elements that are most commonly used in personality models and
    how to identify those factors when talking with your clients
  • Learn the modern day equivalence of Temperament theory which is the oldest recorded
    personality model, developed in 450 BC by Hippocrates, the father of modern medicine

Barbara Gunning

With 25+ years of experience leading large, strategic teams in the complex IT world,
Barbara Gunning combines her vast knowledge of team dynamics with a love for
personality science to partner with teams so they reach their full potential. Her philosophy is that understanding your teammates is essential as people drive team performance. Her company, Rocking Your Team, uses personality wisdom and team dynamics to provide invaluable learning experiences. Her work is grounded in neuroscience principles that drive long-term retention which is essential for real-world application of personality science in areas such as leadership, change, conflict, and teams. We respect and value the unique and complex puzzle that is a person’s personality and provide time-honored wisdom to help you see other from a different perspective.


May 13, 2019 - 12:30-2:30 PM

Help Your Clients Using the Enneagram: Get the Inside Scoop on Their Operating System  ... S'Marie Young

The Enneagram describes the architecture of personality and its complex aspects. In this session you will learn how using the Enneagram can help you zero in on your clients’ deepest motivator, primary emotion, defense
mechanism, and the particular way they get fixated. The Enneagram can help you see what your clients seek and what they avoid.

  • Learn how the Three Centers of Intelligence affect the personality, and the intrinsic motivator of each center that is the driving force behind thoughts, feelings and actions.
  • Increase the results of your coaching by tailoring your communication and coaching style to resonate with each client.

S’Marie Young has been on a path of meditation and self-development for 30 years, the Enneagram has been a primary system she has used to understand herself and others. After retiring from real estate in 2008, S’Marie decided to take her passion for personal development and conscious leadership to help others be more authentic, fulfilled and impactful leaders through coaching. She holds a Bachelor of Science degree in Business and Management, and is a Certified Professional Co-Active Coach with Coaches Training Institute. She is certified by The Enneagram In Business to coach, facilitate and consult using the Enneagram to improve leadership competencies and self-awareness. 

The Discovery Process and Assessment: A Series of Questions to Ask New Clients ... Laura Diaz

In the discovery process there is a series of questions that are asked in discovering the consequences of a person’s choice, positive and negative. The purpose of these questions is to find out how this person is managing their life, what mindset they live from: Is it survival or from possibility? The Discovery process is the beginning in coaching, so that the coach can assess how the person is living, thinking and what stories they have about their past and concerns about the future.

Outcomes and Benefits

  • Powerful questions used in the discovery process
  • The difference at living from survival or their essence
  • Learning about their daily activities and routines helps in the discovery of the person and at choice.

Laura Diaz, BCC is a professional trained life coach. She is the founder of In Harmony Coaching, a company whose mission is to inspire and increase a woman’s self confidence so that she is empowered to create a life she loves. She is both a Board-Certified Coach (BCC) and a Certified DreamBuilder™ Coach. Laura helps her clients navigate the gap between their old and new paradigms. She is passionate about helping her clients live from a point of power within. Laura holds a Master’s degree in Vocational Rehabilitation Counseling. She received her life coach training from Accomplishment Coaching Training Programs in 2012 and continued her coaching training with Life Mastery Institute in 2016.

Start From Strengths
... Danny Kim

Emerging from the school of positive psychology, Gallup Clifton Strengths is an assessment to help individuals, teams and organizations understand their top talents and how they can be productively developed into sustainable strengths. In this session, Danny will provide a high-level overview of how to use the Clifton Strengths, the benefits of starting from strengths, guiding principles for this tool, and examples of how to use it within coaching and consulting contexts.


  • Overview of Clifton Strengths and guiding principles
  • The benefits of starting from strengths
  • Examples of how to use this tool within coaching contexts

Danny Kim catalyzes individuals and organizations to perform at their best. He asks insightful questions at pivotal moments to help leaders make critical decisions that have long-term implications. As an Organizational Consultant at Centauric, Danny works with individuals and organizations of all sizes creating compelling experiences to help individuals and teams maximize their potential. In addition, he is an on-call faculty at the Center for Creative Leadership, and an experienced Gallup-certified Clifton Strengths coach. Danny holds a Masters of Divinity and is currently working on his doctorate in Industrial/Organizational Psychology with a focus on Digital Well-being, smartphone addiction, and emotional intelligence.

Power Up Your Performance & Focus with Essential Oils
... Linnea Blair

Did you know that Lavender helps you feel calmer or that Bergamot helps you feel more confident? Or that oils from trees are very grounding? In this session, we'll learn about how essential oils support healthy emotions and brain function. They be safely used to help you improve your focus, and support your emotions so that you can be at your best when you coach your clients. Each participant will receive a sample size Essential Oil that promotes positive feelings. You'll have to attend to find out which one! Information provided will include references to scientific studies.


  • Learn how essential oils affect the brain and the emotions
  • Learn the best ways to use and apply essential oils effectively to help you be at your best
  • Learn which ones are best to support different emotions and brain functions, so you can pick your “go-to” oils for your situation

Linnea Blair is an experienced business coach who has helped hundreds of business owners to achieve their dreams of personal and business success. In the course of helping business owners to attain their goals, she realized how much of business coaching is about the owner’s mindset, emotions and outlook, and not just about the business. Five years ago, on a quest for healthier living, she discovered how powerful essential oils are not only for physical wellbeing, but how they can support the mindset and emotions. Now, Linnea uses essential oils daily for her own benefit as well as recommending them to clients who want to support a healthy brain and emotions. For more information visit

Turn Your Slides into a Slook™ (Book)

April 8, 2019 - Rebecca Morgan 

As a coach and/or consultant, you give presentations full of valuable information. You’ve got well-designed, informative, easy-to-read slides. They are so good that audiences ask for them every time you speak. You don’t mind sharing some of them, but you know audience members would get much more value if they had what you said when you shared the slide, along with links to research papers, assessments, and others’ relevant articles. They would get even more value if they had places to write their thoughts during your presentation, and even better if they had assessments that would help them understand the material better.

You need to turn your slides into a book — you need to create a Slook™

**Bring a print out (can be multiple slides per page) of your most popular talk’s slides to get others’ opinion on if they are ready to become a slook.

Session Outcomes/Benefits include:
  • You’ll determine which popular presentation has the best potential for a slook
  • You’ll learn if your slides are ready to be turned into a slook
  • You’ll understand the basics of turning your slides into a slook

Rebecca Morgan

Rebecca Morgan is an international speaker, trainer, consultant and bestselling author of 27 books, two of which have sold over 250,000 each and are translated into 9 languages. These have landed her on Oprah, 60 Minutes, NPR,, the Wall Street Journal and international media. Budget Rent-a-Car purchased 50,000 of one title.

Rebecca has invented an innovative way to combine your memorable slides with the content of your presentation into a product she calls a slook™ (slides into book) that every member of your audience — and beyond — will yearn to own.

March Marathon - Pot of Gold
Skill-Building Day

March 11, 2019

Special Extended Meeting 9 am - 3:00 pm - Featuring "Speed-Topic" Presentations

You requested it and we're providing it! 

From the December 2018 Survey of skills desired, SDPCA has created a special agenda, featuring back-to-back presentations with members teaching diverse and much-needed business skills, strategies and tips of interest to coaches, interspersed with conversations, application of topics taught, plus networking opportunities. 

Special Extended Meeting 9 am - 3:00 pm
Bring Your Lunch! Beverages will be provided.

Being More Productive

Using auto-replacement as a time saver and other techy tips
... Milo Shapiro

Learn time and effort-saving tech tips to make you more efficient, clearer in communications, and less prone to errors.

In 2000, Milo left fifteen years in Information Technology to pursue his then-ten-year passion:  applying improvisation to business practices and development. His training program, “TEAMprovising,” creates team connectedness, improved communication and boosted innovation for I.T. engineers at Sempra Energy, processing clerks at Computer Science Corporation, and nurses at HealthSouth.

Get Organized! ... Heidrun Ziche

Being organized is key to your success! In this session you will learn how to get and keep things organized in your business. Imagine less stress, but higher productivity! Imagine lower cost, but higher quality work products! Imagine lower turnaround cost, but more loyal employees! Imagine you are not only efficient, but TOP!

Heidrun Ziche is an Executive Coach and the founder of Success Through Happiness, specializing in Leadership, Teams, Corporate Culture, and Corporate Wellness. Her expertise blends client relationship matters, project management, process optimization, planning, time management, decision-making, as well as team leading and motivation. She helps Effective Leaders become TOP Leaders in their industries!

How to Take Action on Today's Content
... Janina Goldberg

You’re gathering great content and strategies...straight from the experts. So how do you actually get THIS INFO, THESE IDEAS *INTO* your calendar so that you ACTUALLY work on it? Well, this depends on your relationship with your calendar and knowing optimal ways to schedule your tasks. With a simple exercise of personifying your calendar, it will become evident why you haven’t been as productive as you hoped and how to maximize the use of your calendar for optimal productivity and ease.

Janina Goldberg has been operating in her Zone of Genius her whole life in a variety of settings including 20+ years as Business Operations Support Manager at Pfizer and 7+ years as Mindset & Process Strategist and Accountability Coach. Janina easily identifies redundancies, gaps, efficiencies, streamlining for maximum ease in execution bringing a fresh perspective, which allows for planning and executing on a path of least resistance.

Using Voice and Video

Voice Improvement
... Joni Wilson

James Alburger (see next session) and Joni Wilson have partnered to open a one-stop shopping galleria for all things Voice: THE most important asset for success in video, on stage, and podium.

In this special presentation, Joni will introduce you to all the working parts of your voice, show you how to use them effectively, and share with you the secrets that the pro’s use to divert those unexpected voice-perils that pull you off course and weaken your presentation.

Joni Wilson is one of the world’s foremost voice experts and 4-times best selling author. Her books have sold worldwide and been translated in both Arabic and Korean. She is the creator of the 3-Dimensional Voice® Training System, THE cutting-edge voice method that is life-changing to speakers, business professionals and singers.

Voice Performance
... James Alburger

James Alburger and Joni Wilson (see previous) have partnered to open a one-stop shopping galleria for all things Voice: THE most important asset for success in video, on stage, and podium.

In this special presentation, James will guide you through his unique and effective process that has helped thousands of his clients turn their voice into a successful money-making career. He will also share his best exercises and voice tricks. (James was a magician in his early days and you never know what he is going to pull out of his hat!)

James Alburger helps people tell their stories. Following a 25-year career with NBC, and receiving 11 Emmy Awards, James moved into the world of voiceover and coaching. He combines his expertise as a professional voice actor, coach, sound designer, audio producer and television director to help bring out the best performance possible, on stage or in front of the camera

How to Turn Video Content into Paying Clients
... Carson Cooper

As a coach or entrepreneur, you may dread the details in creating effective video content and this may be keeping you from growing your business. This short training will give you tips to get started and how to show your expertise on camera so you can attract your ideal client. People want to hear from you and the San Diego Professional Coaches Alliance wants to help. Carson will also be presenting an opportunity to partner with SDPCA to help you get seen and heard while providing expert content all coaches need!

Carson Cooper is Founder and COO of Genius Unlocked Coaching Institute. He has over 9 years of experience as a coach, trainer, mentor, and mediator. Carson has done thousands of coaching sessions and mediations maximizing people’s strengths to operate in their true genius. Carson transforms your mindset and your relationships with yourself and others.


Marketing Your Message

Monetize Your Message
... Patti Keating

Discover the exact steps I teach my clients to create a profitable purpose-driven
coaching business. Uncover Your Value and Create Your Message That Sells.

Patti Keating is passionate about empowering purpose-driven entrepreneurs to create freedom in their lives and the lives of those they reach, by creating programs that change lives. She mentors purpose-driven entrepreneurs who are growing a business or transitioning from corporate, to uncover their value, get in front of their ideal clients, and create a program that sells.

How to Create Your Marketing Materials
... Sheryl Roush

How effective are your promotional materials? Need fresh ideas for designing your flyers, business cards, ads?  Discover proven tips to increase the response from any printed promotion you do.

Sheryl Roush has 40 years of graphic design and marketing experience, including the owner of five graphic design studios, and has published five books on the topic, including Solid Gold Newsletter Design, which was a course book at the University of Ottawa. Her designs have won international design awards.

How to Design, Market and Conduct Small Workshops ... Tom Teague, PhD

Many successful coaches and consultants lead small live event workshops, either virtually on Zoom (see below) or in-person. You demonstrate your expertise in a way that solves an immediate problem, desire, or need for your prospective clients, and leads some of them to a desire to work more closely with you in your longer-term service packages. Learn how you can design, market, and conduct small workshops to enhance your business success.

Dr. Tom Teague is the creator of the Build Your Online Business in a Weekend workshop where he teaches heart-centered, service-based entrepreneurs - coaches, consultants, authors, speakers, trainers, and professional service providers.  to plan, design, and build their online business platforms (websites, blogs, marketing sequences, online sales, and online content delivery) in just 4 days!

Enrolling & Using Technology

The Art & Science of Effortless Enrollment 
... Peter Scott IV

How To Enroll High Ticket Coaching Clients Ethically

How to sell your coaching in a one on one conversation that feels respectful and natural without manipulative closing techniques so that you confidently enroll 40%-60% of the prospects you speak to

Peter Scott IV is the Founder of the Fearless Coach Academy and Author of the #1 Bestselling book, “The Fearless Mindset”. Through his business coaching as well as his international retreats, Peter helps Coaches & Consultants earn their first $100K and beyond, without selling their friends and family, even if no one has heard of them before.

Using Zoom for your Coaching and Consulting Business ... Tom Teague, PhD provides an easy-to-use, affordable tool you can use to conduct and record live meetings with your clients and prospective clients using only your computer and the Internet. You can record social media or training videos, audiobooks, podcasts, and meetings with yourself, one other individual, or with a group of people. You can host and record group meetings, group training events like webinars, and group coaching sessions.  In addition to sharing ideas on how to use Zoom in your business, this session will cover the basics on how to use Zoom – set up, recording, screen sharing, participant management and chat.

Tom Teague has been using Skype since 2002, and has been using Zoom multiple times a week since 2015. In 2016, he produced the HEAL Summit.  The HEAL Summit was was a week-long series of live events consisting of recorded interviews (Zoom) with live Q&A (WebinarJam) for 17 holistic entrepreneurs and leaders from around the world for over 200 subscribers.

How to Create and Register #Hashtags You Own
... Sheryl Roush

You see #hashtags everywhere… across social media platforms… and cool tags designed for events you attend…. Who creates those?  And how can you get your own?  They’re easy, and they’re FREE…! Learn how to use them to promote your searchability!

#SherylRoush has created #SanDiegoCoaches and #SDPCA for our association… and owns a dozen of her own #hashtags, which are “track-able” across the social media platforms.

Coaches: Self-Employed or Employee?

Dramatic Changes to How Coaches Get Hired in California
Monday February 11, 2019

Imagine that you’ve just received a career-defining offer to join a high profile coaching team in another State. You will get to work virtually, or be paid to travel to big companies to work. It will take your career to the next level, seal your reputation, and it pays very well! They flatter you by telling how honored they’d be if you will join them. Needless to say, you are thrilled UNTIL ... you realize you CAN’T do it. They don’t know that California just changed its 1099 laws. If they want you to join their consulting or coaching business, they’ll have to make you a full- or part-time employee in their company. They aren’t prepared for the cost of that. Here’s a list of vital questions to start from:

  • Does it matter that the rules in other states may be different?
  • Does this ONLY affect California Coaches and Consultants?
  • Can you hedge your bets that the State of California won’t notice when you file your taxes?
  • Is there any way around this? Could the company “payroll” you and pass off the responsibility to employ so they enjoy your services? If a staffing agency can become your “Employer of Record,” who will cover that extra administrative cost?
  • Does this apply to your entire customer base? Or can you realistically toggle your career between Employee and 1099?
This program is a MUST ATTEND event for all coaches and consultants.

This significant change in the law will become a bigger topic in coming months and the years to come. You need to be prepared! Be the first to understand it and find new ways to adapt and protect your career and income.

Session Outcomes/Benefits include:
  • Empowering YOU to understand the changes in labor law and manage their future contracts wisely
  • Help California consultants and coaches to make a smooth and calm transition during the inevitable media buzz that will ensue
  • Explore what to say to groups outside of California when they are making you offers to coach for their clients on a 1099

 Coach Timi Gleason

Timi is a member of three coaching teams (one in Texas, one in Northern California and the other in San Diego). In the last 60 days of 2018, her project managers have converted her over to employee status after they gave all their California coaches a choice: do the W-4 paperwork or opt out and stop coaching for us. Timi started her coaching and consulting career in 1994. Off  and   on Timi has directly contracted and at other times been “payrolled” coach or executive through a staffing company. However, since 2011, Timi has only worked on 1099 status. Timi just lost access to two years of a five-year contract because the contract holder “didn’t want the administrative headache of hiring his coaching team as employees.” SDPCA’s 2020 Club Mastermind is Timi’s pro-bono contribution to a group of member coaches who are systematically transforming their lives and careers between the dates of July 1, 2017 - June 30, 2020.  Read more about Coach Timi Gleason...

Jennifer P. Suberlak, Esq., Associate

Jennifer is an associate with Pettit Kohn Ingrassia Lutz & Dolin. Her practice focuses on employment and labor counseling and litigation. Jennifer helps employers manage the day-to-day issues arising in the employment context, craft and implement policies and procedures to ensure compliance, and navigate the litigation process. She is currently sorting out and defending various law suits arising from the California Supreme Court’s 2018 decision to crack down on how companies assign 1099 and employee status. There have not been many court decisions or precedents decided over the changes yet, and are causing panic and confusion for many Californians. Jennifer earned her law degree at the University of California Los Angeles School of Law in 2013. Prior to law school, Jennifer attended UCLA, graduating summa cum laude, where she earned her Bachelor of Art’s degree in Anthropology. While attending law school, Jennifer was the Chief Managing Editor of Women’s Law Journal.

SDPCA Members - watch this meeting recording

Non-members - Join SDPCA to get access 

Empowered Price-Design
for Coaching Services

Post-Meeting Workshop
Monday, February 11, 2019
1:00-2:30 pm

Raise your prices to empower your clients AND
fill your bank accounts by rewiring your brain

Every second coach makes less than $50 000 revenue per year.

Every second coach goes out of business before the end of his third year in business because it is not sustainable.

Sylvia Becker-Hill is committed to change that. Because she knows that for every coach who goes out of business there are thousands of people world-wide whose goals stay unreached and whose dreams stay unfulfilled.

One huge difficulty for most coaches is to get their “head around pricing.”

If you are one of them or simply want to raise your prices, this workshop is for you!

Learn how to design your prices so they empower your clients AND fill your bank accounts.


Workshop Outcomes/Benefits include:

  • Get the transformation and information you need to raise your prices on the spot
  • Learn the “3C-Blueprint” for a sustainable coaching practice
  • Be inspired and empowered by a pricing philosophy that is in integrity with your values, goals AND clients benefit

SDPCA Members attend free. 

Non-members who are SDPCA First Time Guests:      Workshop Only $30.  

Repeat Guest Non-members:     Meeting only $30. Workshop only $30.  Meeting + Workshop: $50

Sylvia Becker-Hill, PCC, MA Phil, Dipl. Verw.W.

Sylvia was the first German Professional Certified Coach (PCC) of the International Coach Federation (ICF) in 2002, and was the founder of the ICF-Germany Chapter. She has run a successful coaching practice since 1997 serving executives from different industries around the world as a pioneer in telephone coaching. All while moving with her husband and two sons from Germany to Michigan in 2006, and again in 2013 to California, reinventing her- self, her business and brand multiple times. She is a past ICF-Germany Chapter President, ran her own coaching training school for seven years and was an official ICF mentor-coach for three years in Michigan. One of her graduates is the President of ICF-Germany. Sylvia

is called a “matriarch of the coaching industry” with countless publications in coaching best- sellers and industry magazines. Sylvia has presented six times at ICF conferences around the world. She is an adjunct faculty member of a Swiss business school teaching remote coaching. She received in 2014 the ICF-Midwest Leadership Award for her immense contributions to the coaching industry. Additionally, her articles have been published in “Choice” magazine, the largest international coaching magazine.

Read more about Sylvia Becker-Hill ...

SDPCA Members - Watch the workshop recording

Non-members - Join SDPCA to get access 

Intuitive Approach to Goal Setting

January 14, 2019

Would you like to stop creating goals from your ego, where you are coming from a place of not
feeling good enough, or setting goals, that deep down, you feel are not obtainable?

Are you tired of feeling the need to be in constant “action, action, action!” in order for you to hit your goals?

In reality, when goals are set from your ego you are not aligned with your authentic self and you find yourself comparing your success to others. The Genius Unlocked Coaching Institute’s approach uses your intuition to have your goals stop coming from your conscious mind and start coming from your unconscious mind so that you can be in alignment with your authentic self, be more committed to your goals, and truly manifest the life and business you desire.

This workshop combines the structured process of Neuro Linguistic Programing (NLP) and professional coaching methodologies with energy work, hypnotherapy, and meditation to give you a different perspective on goal setting. We guide you through visualizations to tap into your
intuition and create goals from your own unique internal representation system. This allows you to live in flow, attract what you want easily and effortlessly and be so aligned with your goals that you can’t not make them happen!

Session Outcomes/Benefits include:

  • A new and unique way to experience goal setting and enhance the way you represent your goals that is more than just a vision board.
  • Two tools for you and your clients to self-access your internal representation system
    and your alignment with your goals.
  • A strategy for grounding and being present; creating a new mindset around goal setting
    and shifting your  momentum towards the life and business you desire.

Jenn Beninger and Carson Cooper

Carson Cooper and Jenn Beninger are the founders of Genius Unlocked Coaching Institute and they have each coached over 2,500 hours, transforming hundreds of clients’lives. Carson constantly strives to achieve mastery in coaching and creatively using his intuition, which has allowed him to work with and develop influential leaders in business, academics and government agencies. He has taught coaching and leadership skills in the United States, Europe and Africa, transforming participants’ mindset.

“Achieving Mastery” is one of Jenn’s core values and it has been at the center of her education and training through working with Fortune 500 companies, holding executive positions in the coaching industry, developing coaching curriculum, teaching business development skills and running transformational leadership events.

Through their understanding of intuition, communication skills and mindset work Carson and Jenn are able to make their clients feel deeply seen, heard, and understood; which allows them to breakthrough the shame, guilt, and fear from negative life experiences, so that they can live a life of courage, love and joy.


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